PR & Communications for ITO ITO Kids Clothing Brand at ITO ITO


Since the summer of 2020 I moved from Los Angeles after years of experience in the fashion industry, especially fast fashion with productions overseas, often China.

In Sweden I started ITO ITO which is a mindful, kids clothing brand with clothes designed, produced and manufactured out of Sweden. The company's philosophy is to bring back local manufacturing, in my case to Sweden, and only to use sustainable fabrics and products. This mixed with elegant and timeless designs makes up ITO ITO.

It has been a struggle finding sewers here in Sweden because that is a lost art. Although I have found a few people from South America and there are also a lot of people with this knowledge with other ethnic backgrounds as well. I want to emphasize that as a Latina growing up in Los Angeles it is an important piece to ITO ITO's philosophy to use, and empower, people with different ethnic backgrounds and to offer them the opportunity to work for ITO ITO when they often have a hard time finding job offers in the Swedish labour force.

As a designer and business-owner I need an extra pair of hands to help with the company's PR & Communications. This involves:

  • Come up with a marketing plan
  • Social Media communications, finding collaborators/influencers
  • Reaching out to magazines
  • Reaching out to stores locally and in Scandinavia
  • Good English

This is starting as a 3 month position but could get extended.

Looking forward to hearing back from someone who is eager and excited to work for a start-up kid's fashion brand and make it become the leading, sustainable and mindful clothing brand in Scandinavia made famous for its local production, awareness in materials and production and also its rich and diverse work force.

Thanks for reading and I am looking forward to hearing back from you soon.

All the best,

Cynthia Olofsson-Hernandez