CRM Lifecycle Manager at EasyPark A/S

Would you want to work as a CRM Lifecycle Manager in an entrepreneurial and international environment?
By joining us you will contribute to our mission of making cities more livable by working closely both with colleagues in the CRM team and also directly with the product teams, leveraging our solutions and automating communication towards our B2C customers.
You will be working with a new B2C product and will have the opportunity to contribute to and influence our CRM Lifecycle strategy. You will be developing, managing and executing campaigns and automated programs with the purpose to attract and retain customers.
EasyPark is a rapidly growing tech-company with people using our products all across the globe. Today you can use our app in more than 3600 cities, and we are focused on our vision to help improve the urban experience by providing data, creating greener cities but also by adding more products and solutions.

The Role

You will be part of a growing team that is highly appreciated within the entire organization.
You will contribute by implementing plans, managing projects as well as participating in weekly stand ups and syncs to ensure continuous success.
You will collaborate with other functions and teams globally to create the best customer experience.
In this role you will also:
  • Ensure effective end-to-end delivery of CRM campaigns and automated programs across push, in-app, SMS and email in collaboration with e.g product and our Marketing Managers.
  • Develop methods for upsell/cross sell and execute them.
  • Work to both plan the strategic communication and the actual execution of the program ensuring quality deliverables.
  • Incorporate content strategies in lifecycle plans to drive user engagement.
  • Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels.
  • Structure A/B and/or multivariate tests to optimize campaigns.
  • Be a customer advocate within Easypark, ensuring the highest quality interactions with the user across all lifecycle channels.

Is this you?

You are a person who thrives in an environment where you will have the opportunity to contribute on a high level, where your input is valued, and where you together with others will build and develop the CRM ways forward.
You are experienced within the field and have a good understanding of working towards the B2C segment and the impact CRM has.
You have been working close to product and product teams, and are tech-savvy. If you have been working in Braze, Looker and Mixpanel previously that is a plus.
You have an educational background in Economics or Marketing and have excellent English communication skills. Swedish is not required for this role.
This role is based in Stockholm, Sweden.

Life at EasyPark

We are a values-driven company with an international culture and a global presence. By providing an environment with space to grow and room for autonomy, we believe in encouraging and supporting our team members to take initiatives and act outside of their comfort zone. To have an open mind and embracing change is a part of our DNA. At EasyPark we are dedicated to maintaining an open culture where the voice of each person is heard, and we play as one team across the globe. Diversity is something we celebrate and we are committed to creating an inclusive environment for everyone.

What we offer

Flexible ways of working: Combine working from home with working from the office, whatever is agreed on within your team.
Digital global onboarding: Three days to indulge in learning & connecting with fellow new starters across the globe.
Pension, insurances & health reimbursement: A competitive pension, in combination with the basic package of insurances, and encouragement for everyone to have an active & healthy lifestyle, by putting your reimbursement to use for physical activities.
Proactive health support: Your wellbeing is important to us, why we offer proactive medical support, all depending on your need.
Work for an award winning company: For three years in a row EasyPark has been awarded Sweden’s Best Managed Companies by Deloitte.

Remember to mention that you found this position on SH Karriär